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Cover letter: how to write the best motivation letter?

5 ways to write an excellent cover letter

A cover letter is the first step in creating a good impression on the employer. It shows your interest in the job, your competencies, and your desire to join their team. Although there are many ways to approach writing a cover letter, it's essential to keep a few key points in mind.

1. Tailor the cover letter to the job position advertisement

Every cover letter must be personalized and tailored to the specific job position. Research the company thoroughly, familiarize yourself with their values and culture, and highlight how your experiences and skills fit what they are looking for.

Be careful with generic phrases, as employers can easily recognize them.

2. The right length for a cover letter

A cover letter should not be too long. The goal is to keep the employer's attention and provide key information about your qualifications.

The optimal length of a cover letter is one page, but make sure it’s structured and easy to read.

3. Avoid grammatical mistakes

Before you send your cover letter, make sure to check it for grammatical errors and spelling. Professional and correct language demonstrates your attention to detail and seriousness about the job you're applying for.

Use free online tools like Grammarly or Ispravi.me to check for spelling mistakes.

4. Highlight your strengths

In a few sentences, clearly and concisely explain why you are the ideal candidate for the position.

Mention your relevant experiences, education, or skills that make you stand out compared to other candidates.

5. Don’t send generic cover letters

Generic cover letters that look like they've been copied and pasted for multiple job postings can give the impression that you're not interested enough in the specific position.

Employers want to see your effort and attention. If you want to leave an even better impression, design your cover letter using tools like Canva, where you can use professional templates and visually highlight your qualifications and personality.

Cover letter example:

The ideal cover letter should have three parts: introduction, main part and ending.

Don’t forget the important parts of the cover letter

As you can see in the cover letter example above, a cover letter must include three parts:

1. Introduction

Start the cover letter with a clear title and a brief introduction.

In the introduction, state which job position you're applying for and a few sentences about why you're interested in that particular role.

2. Main part of the cover letter

The main section is the space to present your work experiences, relevant projects, and skills you’ve developed throughout your career.

Provide concrete examples and results. For example, instead of saying, "I have experience in leading a team," write, "I led a team of five people in a product development project, which increased sales by 20% in six months."

3. Closing

Finish the cover letter with a thank you to the employer for their time, and express your desire to participate in the selection process. Leave your contact details and encourage the employer to reach out for further information.

Why do employers still insist on cover letters?

Nowadays, more and more candidates use social media like LinkedIn to apply for jobs, and employers often search for information through online profiles and portals.

This raises the question: Have cover letters become outdated?

While job application methods have evolved, the cover letter remains an important tool in the hiring process. It shows your ability to communicate, think, and understand the requirements of the position you're applying for.

A professionally written cover letter for any job position will always be an advantage, especially if you're competing for positions where strong communication skills are required.

So, although the hiring world has changed, the cover letter still plays an important role in highlighting your strengths and gaining the attention of employers.