kulturalna različitost
Back

Cultural diversity as potential for development

Identifying a person as a member of a specific group entails interpretation and evaluation through standards that are inherent to that group. The members want to be recognized in that way and they express their agreement and their belonging on that basis. 

According to anthropologist Benedict Andersona nation is an imagined community – imagined because even though we don’t know most members of our nation, we have an image of a community in our minds.

A nation is an imagined community – imagined because, despite the class differences that exist in the society, we perceive the members of our nation as one entity.  

Already with the basic difference between collectivistic and individualistic societies we can see a completely different reference framework where the thoughts of the first show reflection and needs of the collective. Happiness is happiness if it is in the function of satisfaction of broader needs of the group. 

In members of individualistic societies, the entire focus is placed on the individual, their needs, their unique understanding of the world and their unique happiness. Be yourself is an ideal, and the only social obligation of every person is to live in accordance with their own values. 

The deeper we analyse the differences, the finer they get in order to finally become individual differences. 

In a foreign country, we will primarily try to connect with members of our nation, and it is natural for encounters with other cultures to depict their differences at first. 

The experience that an individual goes through when they move to another country is the challenge to adapt, this experience is inevitable for everyone, and as the differences between different cultures grow, the more pronounced it becomes. 

Also, the stronger the cultural framework we live in has shaped our representation of the world, the greater problems with the adjustment will be. 

In science literature, the “culture shock” is explained through 3 stages:

▪ Honeymoon Stage: we are fascinated by the new and idealize everything that is new and different in the other culture;

▪ Negotiation Stage: after the initial excitement and fascination, the differences become obvious – this stage is accompanied by criticism of other people's culture and often is accompanied by depression;

▪ Adjustment Stage: the person accepts the customs of the other culture, knows what to expect in most situations and again functions very well.

Unfortunately, some people never adapt and remain living in isolation in another country, while others become fully integrated, losing their original identity. The third group would be the cosmopolitans who have adopted the aspects of culture they deemed positive, and preserved some of their distinctive characteristics. 

It is understandable that each adjustment to something new represents a sort of a psychological challenge, but what is interesting is that there is also a so-called “reverse culture shock” which is manifested through problems with re-adaptation to primary culture when they return home.

Everyone who had the opportunity to live abroad will probably be able to testify that after returning to their country, they no longer fully identify with their primary culture.

Tijana Jevtić

Other blog

motivacija zaposlenika

7 best methods for motivating employees

Motivated employees are not only more productive, but also contribute to better interpersonal relationships. Learn more in the article.
onboarding

How to establish successful onboarding?

Onboarding is not just a formality, but a strategic process that aims to integrate new employees into the organization in a way that is efficient,…
burnout sindrom

What is burn out syndrome and how to recognize it?

In our busy world, stress has become a part of our daily lives. Prolonged exposure to stress, challenging tasks at work, daily hard work, and poor…
motivacija zaposlenika

Employee motivation and satisfaction as the key to business optimization

Satisfied employees make a more productive team. How to ensure their motivation and engagement with positive working conditions?
humana digitalizacija

Human digitization

How can technology and digitization support companies to maintain a more humane approach to business, without losing personal contact?
34343

Employer branding

Employer branding is a key tool for attracting talent. How to build a strong employer brand that attracts and retains talent?
zapošljavanje

High costs of wrong hiring

Choosing the wrong candidate can cost a company dearly. Learn how to prevent bad decisions in the hiring process.
mentorstvo

Mentoring as the basis of motivation for new generations

How can mentoring encourage young professionals to grow, increase engagement and prepare them for a successful career?
žene u biznisu

Positioning of women in modern business

The role of women in modern business and what steps to take to ensure equal and fair progress within the company.
loading-gif