Data Science Lead - CRM & Loyality
Zagreb
Permanent On-site
Manpower Croatia for Omnicom Media Group, a global leader in marketing communications that provides advertising services to some of the world's leading brands, is looking for an ideal candidate to fill in the position of Data Science Lead – CRM & Loyalty.If you are passionate about data-driven insights and understand their role in shaping business outcomes - we want to talk to you!
Location: Zagreb
The Data Science Lead – CRM & Loyalty will take charge of the company's first-party data strategy, with a primary focus on Client's loyalty app and expansion across other clients. This role requires a blend of data science expertise, CRM knowledge, AI-driven personalization, and leadership skills to structure and optimize how we collect, analyze, and activate customer data.
Key Responsibilities:
✅ Data Strategy & Architecture
- Own and enhance the first-party data strategy for Client's loyalty app and other key clients.
- Ensure seamless integration of loyalty data into Azure Lakehouse and CRM systems.
- Work closely with a third-party data analytics provider to optimize data pipelines, extraction, and governance.
- Define processes to clean, structure, and store data efficiently for advanced analytics.
- Collaborate with media teams to enable AI-powered audience targeting using first-party data.
- Move beyond rule-based segmentation and implement AI-driven customer clustering.
- Develop predictive models to forecast customer behavior (churn risk, purchase patterns, response to offers).
- Optimize campaign personalization through data-driven insights.
- Automate data processing and insights delivery via Power BI dashboards.
- Enable dynamic creative optimization (DCO) and real-time personalization using first-party data.
- Deeply understand the Client's loyalty app mechanics and business goals.
- Leverage data to drive personalized customer engagement strategies.
- Integrate insights into CRM workflows for targeted communication (email, push, retargeting ads).
- Improve loyalty program KPIs, such as customer retention, purchase frequency, and engagement rates.
- Support AI-driven customer journey automation.
✅ Cross-Team Collaboration & Scaling
- Partner with digital marketing, media buying, and CRM teams to translate data insights into campaign actions.
- Provide insights that enhance audience targeting across Meta, Google, and other platforms.
- Develop strategies to scale first-party data usage across multiple clients.
- Guide other clients on first-party data monetization and CRM enhancements.
- Work closely with the AI & Automation Lead (if applicable) to integrate predictive analytics into media buying
✅ Leadership & Team Development
- Manage a data analyst and oversee data processes.
- Develop internal best practices for data governance, reporting, and personalization.
- Train teams on data-driven decision-making, predictive analytics, and customer insights.
- Establish a culture of continuous optimization, automation, and AI-driven decision-making.
Qualifications and Requirments:
- 2+ years in data science, analytics, or CRM-focused roles.
- Experience working with loyalty programs and first-party data.
- Strong expertise in SQL, Python, Power BI, and AI-driven analytics.
- Hands-on experience with Azure-based data solutions.
- Experience with AI-driven personalization and predictive modeling.
- Proven ability to translate data insights into business strategies.
- Ability to lead a team and scale data operations.
- Familiarity with customer segmentation, predictive analytics, and personalization.
- Strong stakeholder management and collaboration skills.
