Data Science Lead - CRM & Loyality

• Own and enhance the first-party data strategy for Client's loyalty app and other key clients.
• Ensure seamless integration of loyalty data into Azure Lakehouse and CRM systems.
• Work closely with a third-party data analytics provider to optimize data pipelines, extraction, and governance.
• Define processes to clean, structure, and store data efficiently for advanced analytics.
• Collaborate with media teams to enable AI-powered audience targeting using first-party data.

• Move beyond rule-based segmentation and implement AI-driven customer clustering.
• Develop predictive models to forecast customer behavior (churn risk, purchase patterns, response to offers).
• Optimize campaign personalization through data-driven insights.
• Automate data processing and insights delivery via Power BI dashboards.
• Enable dynamic creative optimization (DCO) and real-time personalization using first-party data.

• Deeply understand the Client's loyalty app mechanics and business goals.
• Leverage data to drive personalized customer engagement strategies.
• Integrate insights into CRM workflows for targeted communication (email, push, retargeting ads).
• Improve loyalty program KPIs, such as customer retention, purchase frequency, and engagement rates.
• Support AI-driven customer journey automation.

• Partner with digital marketing, media buying, and CRM teams to translate data insights into campaign actions.
• Provide insights that enhance audience targeting across Meta, Google, and other platforms.
• Develop strategies to scale first-party data usage across multiple clients.
• Guide other clients on first-party data monetization and CRM enhancements.
• Work closely with the AI & Automation Lead (if applicable) to integrate predictive analytics into media buying

• Manage a data analyst and oversee data processes.
• Develop internal best practices for data governance, reporting, and personalization.
• Train teams on data-driven decision-making, predictive analytics, and customer insights.
• Establish a culture of continuous optimization, automation, and AI-driven decision-making.

• 2+ years in data science, analytics, or CRM-focused roles.
• Experience working with loyalty programs and first-party data.
• Strong expertise in SQL, Python, Power BI, and AI-driven analytics.
• Hands-on experience with Azure-based data solutions.
• Experience with AI-driven personalization and predictive modeling.
• Proven ability to translate data insights into business strategies.
• Ability to lead a team and scale data operations.
• Familiarity with customer segmentation, predictive analytics, and personalization.
• Strong stakeholder management and collaboration skills.