Brand Manager for Cardiology

Manpower Croatia for Client, one of the world's leading generic pharmaceutical companies, is looking for an ideal candidate for the position of Brand Manager for Cardio portfolio (m/f).

Place of work: Zagreb

Job description:

• presentation and promotion of company's brands and business at a highly professional level with effective marketing skills
• proposing, preparing and developing effective marketing strategies and tactics for brands and ensuring their implementation through regular controls and assessments
• proposing, planning and preparing marketing activities for brands and ensuring their implementation through regular controls and assessments
• planning, organizing, implementing and reporting on marketing events and maintaining brand and product portfolio presentations for clients
• planning, implementation and reporting on individual visits to important clients from a specific therapeutic area
• proposing, planning and preparing promotional materials based on materials prepared in the headquarters and adapted to the local situation and needs
• cooperation with suppliers in relation to marketing activities, advertising, creation of promotional materials and tools, all in the best economic interest of the company
• preparation and provision of educational materials, training and seminars related to brands and product marketing for associates in the field in accordance with the rational consumption of all resources
• establishing, developing and maintaining good contacts with leading people from a specific therapeutic area through regular individual visits
• the use of all available data for the evaluation of marketing strategies and tactics and the implementation of marketing activities and decision-making
• ensure that all marketing activities, materials and actions undertaken are in compliance with applicable rules, regulations and applicable legal provisions
• ensuring the rational use of promotional resources (financial and material) within the approved budget in order to achieve optimal results with economy and optimal efficiency
• constant monitoring of competition activities (including price monitoring), market situation and market development trends, reporting on them and proposing appropriate activities
• constant information about treatment principles and new trends in the health care segment, as well as about the latest clinical data about a specific product and its development
• constant information on regulations related to marketing, drugs, medical and other products that are promoted and the activities of health institutions
• proposing and organizing clinical trials of company's products and implementation, control and reporting on monitoring the effectiveness and safety of products within clinical trials
• obtaining/receiving and sending/forwarding data on drug safety and other pharmacovigilance activities
• reporting to associates in the field about the valid properties of company's products and their changes and ensuring compliance of all promotional materials with valid product properties

Required qualifications:

• at least 3 - 5 years of work experience in the same or similar position
• University degree
• advanced English knowledge (C1 level)
• driver's licence B category
• advanced MS Office and CRM knowledge
• high motivation and commitment to work
• reliability, independence, self-initiative, out-of-the box thinking, having a big picture